We need to understand the true sustainability impact of agricultural products. However, reliable and consistent data can be difficult to obtain because of the fragmentation in global agricultural supply chains, 尤其是在新兴市场. Crops often make their way from farmers in rural villages, 通过许多中介转手, and are combined with other volumes before reaching a manufacturer such as a food company, 所有这些都使得追踪变得困难. Olam and our customers need a new set of tools to inform and plan social and environmental initiatives at the scale and urgency required to benefit farmers, 农村社区和地球.